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Sunday, December 25, 2016

Business Blogging

 by Arifa Raj

 It's very common these days, people write blogs just like they write their daily diaries. What they read on other sites and a click of thought in the mind takes the form of a business blog.

But it's not enough for a business blog to write whatever the very first thought came to mind. Business blogging requires commitment and planning. Just a simple copy paste or mingling of words from other blogs does not fulfill the purpose of the business blogging.

A business approach for a blog should be in the same way; it approaches its marketing and other business practices - the strategy designing, planning and commitment.

Take a look below at the simple steps to follow:

Set up a goal for the blogging topics. Write something focusing on your offerings or industry related. Find out new topics and give as much quality content.

Pasting blogs from other sites doesn't help your business at all. Writing just for the sake of blogging doesn't make sense.

Writing everyday is not necessary; you can have a schedule to upload weekly a blog.

Appoint some dedicated employees who can generate quality content. You can also hire ghost writers who can write on your behalf.

Limiting your blog only to your website is like you have a product but you don't want to sell. Market the product i.e. your blog through various blogging sites. Not only your blog gets a market but your website would also get noticed through it.

It's a saying that "listening is more important than saying", so uploading your blog on various sites and forget it is not a good idea. Listen to what your readers have to say about your blogs and responding timely is also required.

Keep an eye on what's going on in the industry, what are the current topics in which readers are most interests in. I would not say follow the same path because followers don't take the lead.

Blogging is not only a update on your business website, rather it's a move to get the word out about your products and services in a different approach. So next time you blog, think about what and why are you blogging.

Arifa Raj

The author is a business researcher with CheckBuzz, a social media monitoring company. About CheckBuzz: A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
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