Control The Success Of Your Internet Business With One Simple Step

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 by Larry Potter

 Motivational speaker Anthony Robbins once said, "If you want to be successful, find someone who achieved the results you want and copy what they do, and you'll achieve the same results."

It's an idea I became familiar with many years ago...

When I was first getting started online, I made a lot of mistakes. Not because I wasn't trying to model successful businesses, but because there simply weren't businesses online to model. (In 1996, I was among the first handful of people to actually start selling products over the Internet.)

So I gathered as much information as I could from successful offline marketing experts like Jay Abraham; however, the challenge was adjusting their techniques to work in the online world. I'm sure it will come as no surprise to you that many of the techniques used to market and sell in the "real world" either...

a) Didn't work at all on the Internet.
Or
b) Needed to be seriously adjusted, tested, tweaked, and adjusted some more to really get results online.

The point that I'm trying to make here is that it literally took me years of testing and hundreds of thousands of dollars to discover the same techniques that you'll now see commonly used online today.
Fortunately, there is no reason for things to be nearly this difficult for you. Today, modeling the Internet "successes" is relatively easy. (Though, be careful that you separate the phonies and fakes from the "true experts" -- look for those who honestly practice what they preach and who can prove it!)

The biggest investment that you'll need to make is your time... 

If you're interested in long-term, life-changing success, then a few extra days of reading and researching shouldn't matter. It's the success of your business that we're talking about here, so don't make the fatal mistake of thinking that you're "wasting time." Remember that what you learn today could be the technique or strategy that saves you not only wasted time and effort, but thousands of dollars in "could have been" profits.

It's an extremely simple concept...

Guarantee Your Success By Modeling The Successful

1) What Should My Web Site Look Like? 

Why spend thousands of dollars having a flashy site designed that's loaded with theme music and spinning graphics? Some of the most successful web sites online today have extremely sleek, simple designs.

Of course, before I tell you to model proven successful web sites, I want you to be aware of "the catch"...

When researching web sites to model, the ones you should be paying closest attention to are your competitors' and sites that have a profit model similar to your own (i.e. look for sites that make money in a similar way).

For example, if you sell cotton balls on your web site, you shouldn't be modeling your site design after Amazon.com. First off, they sell books (among other things). You sell cotton balls. They offer a wide variety of titles and choices. You offer one product -- cotton balls. Finally, let's face it -- their advertising budget is out of this world! If you're a small or home-based business, you likely don't have the same kind of luxury to experiment and make expensive mistakes.

So think practical -- be realistic -- and start looking for other sites that are successfully selling their cotton balls online (or one, similar product), and model your site after theirs. Your site doesn't need to be the next Yahoo! or eBay for you to be earning a significant 6 figure income.

2) How Do I Write Sales Copy That Really Sells? 

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a "natural gift" for writing award-winning copy without any education whatsoever.

Sure, some people might get "lucky" and stumble onto bits and pieces of the proven approach -- but I can guarantee you that anyone who hasn't studied the "art and science of sales copy" is missing key elements that could increase their sales by 400% - 1,200%. I'm not kidding here...

So rather than playing a "hit or miss" guessing game with your copy, I highly recommend looking for sales copy that makes YOU want to buy and studying it. After you've read enough quality copy, you'll start to notice a distinct pattern that you can apply to your own writing.

3) How Do I Rank At The Top Of The Search Engines?

If you plan on ranking at the top of the search engines, then I can't stress enough the importance of educating yourself. The search engines are a highly competitive arena where only those who have taken the time to "learn the rules" claim a top 10 spot.

Very rarely these days will you hear of someone "getting lucky" and just magically sliding into a top ranking.

So if you want a top 10 listing under your best keywords and phrases (i.e. you want your site to appear in the top 10 listings when someone searches the key phrase "cotton balls" in MSN, Yahoo!, Google, etc...), then you need to do two things...

a) Examine the web sites that already rank in the top 10 under your best keywords and phrases -- and look for patterns.

b) Use the proven know-how of the search engine experts to learn the ropes. If you want a top ranking, then you'll want the experience and advice of someone who makes it their mission to keep up with the constantly changing rules of each search engine and directory.

In fact, before you spend a lot of time examining the sites of your competition for clues as to why they are listed among the top 10, I recommend seeking out these search engine gurus. With their advice, you'll be better prepared to critically examine your competitors' web sites for clues that explain why they're at the top of the ranks.

4) How Do I Drive Targeted Traffic To My Web Site? 

If you want to increase the number of targeted potential customers who are arriving at your web site each day, then a listing in the search engines is a good start, but it's also exactly that -- a start.

Again, take some time to research your competition. How are they attracting their visitors? Do they have a lot of links on other sites? Do they have their own Affiliate Program? Do they participate heavily in newsgroups? Do they have an established viral marketing campaign?

Use the experience of your competition to your advantage by learning their secrets -- and then tweaking and improving on their approach to do them one better!

Work Smarter -- Not Harder -- And See Bigger Rewards And Profits

Even now, I still scour the Web to see how others are creating their own success. I analyze my competition... I read everything that I can get my hands on... and I remain open to new ideas and new approaches.

Today, it's relatively cheap and easy to get a solid education in what Internet marketing techniques work, which to avoid, and how to build guaranteed success the first time around! So why would you waste your valuable (and limited) time and money by stubbornly insisting on making mistakes that you could easily avoid with a little education?

Model the success of others and you'll not only guarantee your success, you'll achieve your goals in less time with less expense than you could on your own.



For More Great Tips, Vist: http://homebusiness.kim-lar.com
And if you would like to compare your site with the top 10 in your area of interest and see what their keywords are, then download this free program at: http://www.Axandra.com/go.to/wallmann/4

Article Source: http://www.articlesphere.com/Article/Control-The-Success-Of-Your-Internet-Business-With-One-Simple-Step/11456

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Luxury Travel Blog for the Resident

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Featured Online Travel Booking Services - All inclusive travel planning

If you are really tight on the budget, booking an all-inclusive holiday package can save you a big chunk of money. Because these all-inclusive package holiday companies have close ties with hotels & popular tourist spots in the country, they can get a better rate than you can! Hence, normally, the discounts & savings will be passed on to you - the all-inclusive holiday customers, tourists & visitors!

Ever tried to cram all your travel plans into one small budget & short schedule? If you have, you will know the true meaning of a frugal & haphazard holiday. Some people think that all-inclusive holiday packages leave very little space for them to have fun & there is no flexibility. But they're wrong.
You can save money with an all-inclusive holiday package

All-inclusive vacations are hassle-free

Planning a holiday can give you headaches! When you book an all-inclusive holiday package, you are actually giving yourself the chance to enjoy the holiday without having to worry about the nitty-gritty details. Your accommodation, food, entertainment & travelling are all taken care of. The only thing that you & your relatives members have to worry about is how much fun you are going to have during the holiday. Some tourists & vacationers like to get an all-inclusive holiday package because there is lack of time. Some people have to contend with last minute plans. The all-inclusive holiday packages can be real life savers in this instance. Even honeymooners love all-inclusive packages because they don't require to have to worry about meals, entertainment, activities, transportation & accommodation when they should be focused on each other!

Mealtime fun with all-inclusive holiday packages

One of the most worrisome things for tourists is WHERE to eat. Because they're not familiar with the country & the booklets that they can get from airports are not very accurate (most of the time), meal times are worrying. When we are visiting another country, they require to try another delicacy, something old..and cheap. Who better to tell you where to find it than an all-inclusive holiday planner? they have all the ropes, hang on to them & enjoy the meal!

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Cheap Airline Tickets: Great Ways To Save

A round-the-world trip remains the world's greatest journey. For two out of every three people, this is the ultimate travel experience, according to recent research. Needless to say, in a world obsessed by travel, travelers and travel agents are both looking for the cheapest tickets and airfares available.

Cheap airline tickets, in most cases, can be obtained from wholesale dealers and discounters.

If your requirements are simple - you want a round-trip ticket from one place to another, you have a particular airline on your mind and you have definite dates; then you can go directly to the source - to the ticket discount agency which buys cheap tickets in bulk from wholesalers and consolidators.

In real life most trips require more planning, and most people need a help from the agent to figure out what would be the best air ticket solution for their particular case. Cheap airfares to a particular region can often be found with local airlines that specialize in that country. Sometimes an agency that operates and retails tours to a particular country will have a discount agreement with the national carrier and will sell discount tickets on that airline.

With a bit of research through travel magazines aimed at the particular country of your choice, you can often find agencies dealing with national carriers for that country. For the cheapest possible airfare to many places the most affordable prices are often found in local travel agencies that deal with a particular destination selling round-trip discount airline flights - most likely to the capital of that country and a few main cities.

Sometimes you can find a really cheap air ticket with a discount retail agency that specializes in trips to a wider range of destinations or to multiple destinations. Through the sheer number of tickets that they sell they can command a reasonable discount. However, keep in mind that most advertised prices do not include taxes, luggage fee and airport tax, so the cheap airfare may end up being not so cheap. Best to read the small print to clarify exactly what you are getting before you purchase a ticket.

Another trick of the trade is for agencies to grab attention by indicating the lowest possible prices, which only apply on specific dates in low season. You’ll find that all agencies do this, even the most expensive ones so, don’t be surprised if you get a quote at double the price from what was displayed in the ad.

Airlines usually publish their scheduled flights and prices six months in advance. If you have decided on a destination it can be a good opportunity to get an ‘early bird’ discount by booking well in advance. Keep your eye on the travel press and also airline web-sites. There are often special discounts and incentives aimed at travelers who book online, as carrying out a booking online is cheaper for the company than through an intermediary who will take a commission.

However, although you can expect to get the cheapest air ticket if you start searching many months ahead, there are some exceptions. At times like Christmas or other periods of high demand the prices are usually inflated and planes fill up many months in advance. If you can be flexible and travel on actual holiday days such as Christmas day or New Years Eve you can find some pretty attractive discounts.


Pick A Hotel With Personality!

What does individuality mean in the hotel industry? As far as boutiques are concerned, it’s not just about being a little bit quirky; hanging modern art on the walls, sticking some designer chairs in the rooms or making all the fittings stainless steel. It’s about a design theme that runs through the hotel from start to finish and affects everything from the cushions on the sofas to the dessert menu in the restaurant.

Location

Where does the inspiration for this individuality and personality come from? For some hoteliers, it comes from the location. It’s unsurprising that boutique beach hotels are clean and simple, bringing the colours and textures of the coast into the building and using architectural design to allow guests to feel at one with the sea; large windows, folding doors and seawater pools for example. In contrast, small hotels that are based in cities often reflect either the present-day energy or the historic past of their location. Through the use of rich colours or minimal materials, antique furniture, period art and a variety of textiles, designers can create a hotel that truly reflects its location.

Culture

Many hotels show influences from different cultures – and not always from the culture that’s readily associated with the hotel’s location. Therefore, New England simplicity or Asian colours and textures can show up in hotels in London or Sydney and work well, as long as the concept is properly thought through and sensitively carried out. Extending a cultural theme to rooms and cuisine often requires a lot of research, particularly when it comes to sourcing the right furniture and accessories, but if the end result is a truly individual hotel, then the preparation is worthwhile.

Community

A true boutique hotel becomes an intrinsic part of the local community, and this is part of its individuality. Chain hotels are just places to stay; boutique hotels are places to be – whether it is locals using the restaurant or trendy city workers drinking in the bar; using the produce from the farm down the road or sharing spa facilities with a local retreat, boutique hotels make a real effort to integrate into their local community rather than being set apart from it.



Sincerely

Roger K. Olsson