Getting Your Web Presence And Reaching The Global Market

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 by Benny Alexander

 Advertising with your own web site: 

If you are serious about web marketing the first think you can do in the web is an advertisement, which would be really cost effective. If you want to put your advertisements then banner advertisement is a good choice. But from the banner advertisement now you need to give a hyper link to your web site where you tell about your business. Developing and operating a Web site can cost less than you think and the possibilities are very high. From a complete market research to product selling, from customer services to business promotions and purchases, having your own Web site establishes a dynamic presence for your organization. Moreover you can tell the detailed visual description about your products and services with full text, images, video and animations.

Finding targeted Audience:

There are millions of Internet users, searching on the web for something. Among them you need to find your potential visitors. So the site should be very focused on your customers and not all the casual surfers. If you are focusing only on customers from Europe means you need to put maximum information about your operations on Europe. If you are selling Hydraulic drilling machines means you can give many resources regarding drilling machines. This resources can help you to target your audiences through search engines.

Functionality of a web page:

HTML (Hyper Text Markup Language) is used to construct the web pages and control the web browser. HTML is a set of Tags that can define a document to display. We can display text, graphics, video etc., in a web page through HTML tags. Along with HTML we can use JavaScripts, CGI,ASP and other programming techniques to build interactivity in a web page.(Forms, Guest Books etc.).

A Web page can contain Hyper Links(clickable links to other HTML pages). We can navigate from one page to another or from one web site to another. A web site is a collection of web pages Linked between them and with other web sites.

Content of a web site: 

Any Details about your business, products and services should target the international audience. As there is no space and location limitation for web pages, you can thrive varieties of customers with your focused content. You can give technical support and customer service. You can add Interactive forms, guest books, purchase inquiries and Web-based Emails. Moreover you can collect information from the users and save it in a database for future retrieval. To build good text you can approach professional technical writers who can help you in building your site content.

Building or Outsourcing: 

You can design a simple web site with some graphics easily. But if you want to build interactive and professional web sites you need to know some internet technologies and tools. If you have good design ideas and time then you can learn some tools like Adobe photoshop and Macromedia Fireworks and Flash you can come up with a professional design. Moreover if you have knowledge in developing databases with MS-Access or MS SQL server you can design your own back-end databases to collect data from your web site. If you are strong in programming, with PHP, ASP, CGI or Java technologies you can build dynamic and complex web sites with back-end database functionality.(E.g.. Site with content management functionality).

Otherwise, If you need professional web site that is going to help you to build your company's Image globally then you need to approach a Professional web developer and outsource it. A professional developer understands how to design a Web site that will most effectively present you, your business or organization, and your products and services. A professionally designed and implemented Web site is worth what you pay for it if you are serious about attracting business with your Web site.

The prices:

Before considering your web page you need to remember one thing, you are getting your global presence and global market with your web site. But fortunately you can achieve this with a very low pricing's. You can go for a package deal or a customized development. You can compare various prices from the professional developers sites and you can pick one as per your wish. Since location is not a consideration in web development you can outsource to developers from other countries and outsource the work to them. Countries like India, Philippines, Israel etc., can do a cost effective job.

The first step:

The first thing to do is to give some thought in advance to what you want your Web site to accomplish then generate some ideas by looking into your competitors web sites. The point of this exercise is to realistically assess and prioritize the goals of placing your organization online. Here are a few questions you may want to answer yourself:

Is it your intention to: 

>> Provide comprehensive information about your product or service?
>> Directly sell products from your site?
>> Reach new markets or clientele?
>> Provide online "customer support" 24 hours a day, 7 days a week?
>> Do market research by gathering visitor feedback?
>> Give employees internal information?
>> Post job opportunities?
>> All of the above?

Once you have an idea of what you want, then you can hire a developer to make your dream into reality.

Web site maintenance:

You may either outsource the job to someone and they will make changes for you on an as needed basis, or you may make those changes yourself if you have the necessary equipment and expertise. Professional web service firms are able to install web-based administration features that will allow you to make changes to certain areas of your site from your browser. Some typical areas include news releases, articles, FAQ's, and more. Read our maintenance services and learn how we do maintenance.

Improving things:

If you need help in improving your web presence we can give you our hands, We specialize in makeovers -- taking an existing Web site and transforming it into a productive, attractive and profitable business tool. We can also provide a professional Web site evaluation and make suggestions for improvement.

For more details http://www.macronimous.com/resources/getting_your_web_presence.asp



: Benny Alexander is the Director of Macronimous web solutions, an India based offshore web development company providing web, PDA and Mobile solutions. More information about the author and his business can be found at http://www.macronimous.com

Article Source: http://www.articlesphere.com/Article/Getting-Your-Web-Presence-And-Reaching-The-Global-Market/3026

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Luxury Travel Blog for the Resident

We try to share with you this blog, tips, information knowledge, and experiences related to global tuirism. We have also frequently linked to some unbeatable price comparison services within the tourist industry where you can easily compare and book your next trip and accommodation.

As everyone understands, it costs to maintain web pages and blogs on the internet with up-to-date information that is regularly updated. Therefore, please feel free to support our business if you can. We gladly link to interesting articles and stories if you want to contribute with this.

For national, regional and local tourist agencies, travel companies, airlines etc. This way, through a number of channels, we can offer effective marketing opportunities. For example, we have our own adserver and adnetwork for Pay-Per Click advertising

We also offer the opportunity to advertise on this first page of our blog, if you want to be visible here with your tourist information then we can recommend that you hear from us so that we can set up a featured campaign for your advertising.

Featured ad here costs $ 300:-/year and we guarantee 50,000 unique visitors to your ad.



Featured Online Travel Booking Services - All inclusive travel planning

If you are really tight on the budget, booking an all-inclusive holiday package can save you a big chunk of money. Because these all-inclusive package holiday companies have close ties with hotels & popular tourist spots in the country, they can get a better rate than you can! Hence, normally, the discounts & savings will be passed on to you - the all-inclusive holiday customers, tourists & visitors!

Ever tried to cram all your travel plans into one small budget & short schedule? If you have, you will know the true meaning of a frugal & haphazard holiday. Some people think that all-inclusive holiday packages leave very little space for them to have fun & there is no flexibility. But they're wrong.
You can save money with an all-inclusive holiday package

All-inclusive vacations are hassle-free

Planning a holiday can give you headaches! When you book an all-inclusive holiday package, you are actually giving yourself the chance to enjoy the holiday without having to worry about the nitty-gritty details. Your accommodation, food, entertainment & travelling are all taken care of. The only thing that you & your relatives members have to worry about is how much fun you are going to have during the holiday. Some tourists & vacationers like to get an all-inclusive holiday package because there is lack of time. Some people have to contend with last minute plans. The all-inclusive holiday packages can be real life savers in this instance. Even honeymooners love all-inclusive packages because they don't require to have to worry about meals, entertainment, activities, transportation & accommodation when they should be focused on each other!

Mealtime fun with all-inclusive holiday packages

One of the most worrisome things for tourists is WHERE to eat. Because they're not familiar with the country & the booklets that they can get from airports are not very accurate (most of the time), meal times are worrying. When we are visiting another country, they require to try another delicacy, something old..and cheap. Who better to tell you where to find it than an all-inclusive holiday planner? they have all the ropes, hang on to them & enjoy the meal!

You can read all you require from the web or from books on the different cultures & religions in the country that you are visiting.and yet, whenever you are on an all-inclusive holiday package, the tourist guide will STILL tell you things that surprises you! & this is an important point because you don't really require to step on someone's toes when you are in THEIR country.

All-inclusive packages - tells you the cultural differences between races & religions

Besides all of that, with all-inclusive holiday packages, you don't have to worry about where to have fun because they plan everything for you. All-inclusive holiday packages are definitely worth it!


Cheap Airline Tickets: Great Ways To Save

A round-the-world trip remains the world's greatest journey. For two out of every three people, this is the ultimate travel experience, according to recent research. Needless to say, in a world obsessed by travel, travelers and travel agents are both looking for the cheapest tickets and airfares available.

Cheap airline tickets, in most cases, can be obtained from wholesale dealers and discounters.

If your requirements are simple - you want a round-trip ticket from one place to another, you have a particular airline on your mind and you have definite dates; then you can go directly to the source - to the ticket discount agency which buys cheap tickets in bulk from wholesalers and consolidators.

In real life most trips require more planning, and most people need a help from the agent to figure out what would be the best air ticket solution for their particular case. Cheap airfares to a particular region can often be found with local airlines that specialize in that country. Sometimes an agency that operates and retails tours to a particular country will have a discount agreement with the national carrier and will sell discount tickets on that airline.

With a bit of research through travel magazines aimed at the particular country of your choice, you can often find agencies dealing with national carriers for that country. For the cheapest possible airfare to many places the most affordable prices are often found in local travel agencies that deal with a particular destination selling round-trip discount airline flights - most likely to the capital of that country and a few main cities.

Sometimes you can find a really cheap air ticket with a discount retail agency that specializes in trips to a wider range of destinations or to multiple destinations. Through the sheer number of tickets that they sell they can command a reasonable discount. However, keep in mind that most advertised prices do not include taxes, luggage fee and airport tax, so the cheap airfare may end up being not so cheap. Best to read the small print to clarify exactly what you are getting before you purchase a ticket.

Another trick of the trade is for agencies to grab attention by indicating the lowest possible prices, which only apply on specific dates in low season. You’ll find that all agencies do this, even the most expensive ones so, don’t be surprised if you get a quote at double the price from what was displayed in the ad.

Airlines usually publish their scheduled flights and prices six months in advance. If you have decided on a destination it can be a good opportunity to get an ‘early bird’ discount by booking well in advance. Keep your eye on the travel press and also airline web-sites. There are often special discounts and incentives aimed at travelers who book online, as carrying out a booking online is cheaper for the company than through an intermediary who will take a commission.

However, although you can expect to get the cheapest air ticket if you start searching many months ahead, there are some exceptions. At times like Christmas or other periods of high demand the prices are usually inflated and planes fill up many months in advance. If you can be flexible and travel on actual holiday days such as Christmas day or New Years Eve you can find some pretty attractive discounts.


Pick A Hotel With Personality!

What does individuality mean in the hotel industry? As far as boutiques are concerned, it’s not just about being a little bit quirky; hanging modern art on the walls, sticking some designer chairs in the rooms or making all the fittings stainless steel. It’s about a design theme that runs through the hotel from start to finish and affects everything from the cushions on the sofas to the dessert menu in the restaurant.

Location

Where does the inspiration for this individuality and personality come from? For some hoteliers, it comes from the location. It’s unsurprising that boutique beach hotels are clean and simple, bringing the colours and textures of the coast into the building and using architectural design to allow guests to feel at one with the sea; large windows, folding doors and seawater pools for example. In contrast, small hotels that are based in cities often reflect either the present-day energy or the historic past of their location. Through the use of rich colours or minimal materials, antique furniture, period art and a variety of textiles, designers can create a hotel that truly reflects its location.

Culture

Many hotels show influences from different cultures – and not always from the culture that’s readily associated with the hotel’s location. Therefore, New England simplicity or Asian colours and textures can show up in hotels in London or Sydney and work well, as long as the concept is properly thought through and sensitively carried out. Extending a cultural theme to rooms and cuisine often requires a lot of research, particularly when it comes to sourcing the right furniture and accessories, but if the end result is a truly individual hotel, then the preparation is worthwhile.

Community

A true boutique hotel becomes an intrinsic part of the local community, and this is part of its individuality. Chain hotels are just places to stay; boutique hotels are places to be – whether it is locals using the restaurant or trendy city workers drinking in the bar; using the produce from the farm down the road or sharing spa facilities with a local retreat, boutique hotels make a real effort to integrate into their local community rather than being set apart from it.



Sincerely

Roger K. Olsson